Big news from OpenAI: the company behind the AI video generator Sora is building what it calls a “Sora economy”—a system where artists, studios, and rights holders get paid when their characters or content appear in AI-generated videos.
Instead of just using copyrighted material and asking permission later (or not at all), OpenAI now wants to give creators real control—and real money.
How It Would Work
Imagine you own the rights to a famous cartoon character, a movie hero, or even a well-known voice. Under the new plan:
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You could choose whether your character appears in AI videos
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You could set rules—like “only in family-friendly scenes” or “never in action fights”
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And if someone uses your character, you get paid—possibly even a premium fee for “cameos” of beloved figures
As OpenAI’s Anna Peebles put it:
“We imagine a world where rights holders have the option to charge extra for cameos of beloved characters and people.”
A Shift from “Opt-Out” to “Opt-In”
This is a big change from OpenAI’s earlier approach, which let AI train on public content unless creators opted out—a system many artists and studios called unfair.
Now, the company is moving toward a consent-first model with granular controls, meaning creators can say exactly how their work is used—or block it entirely.
Why This Matters
AI video tools like Sora are getting powerful fast. But without clear rules, they risk copying styles, voices, or characters without permission—or payment.
By building a revenue-sharing system, OpenAI hopes to:
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Respect copyright
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Build trust with Hollywood, musicians, and creators
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Create a sustainable business where everyone benefits
It’s still early, and details are light—but if it works, the “Sora economy” could become a model for how AI and creativity coexist in the future.
Because great stories deserve great respect—and fair pay.
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